Who Do You Serve?

25 05 2011

I know many of you saw this question and thought I was getting ready to talk to you about God.  Now don’t get me wrong, your purpose does indeed become your service to God but what I am talking about here is who is YOUR audience, your customer, your client?

You see as we each are uniquely gifted to do what it is we do, we are also gifted to serve a certain group of people.  In order to do well in your purpose, in additional to simply knowing who this group is, you also must really know what their needs are.  Otherwise, how will you best serve them?  So if I am gifted at numbers and accounting is my thing, why would people need my services as an accountant rather than someone else?  The thing that often sets us apart is to truly know who we serve and make sure we are effectively meeting their needs.  So what if I am a make-up artist if I can only do make-up for fair skinned women, what happens to all the other women that I can’t serve?  Do you get my point?  You see your audience knows what they want, what they need and they are searching for someone that can meet this need.  So do you know what your audience wants?  What do they need?  If you can’t answer that for yourself, it is time to truly take a moment and figure this out.

Why is this so important?  Because a Proverbs 31 woman is a servant first.  She does what she does to be of service to others.

 “She extends her hand to the poor. Yes, she reaches out her hands to the needy.” –Proverbs 31:20

What good is it if we do what we do and we don’t help anyone along the way?  If you have not had an opportunity to see Tuesday’s episode of Oprah, it just blew me away!  Looking at the number of people she serves beyond just her viewing audience is astonishing.  Of course we knew that Oprah is in service to others but I for one had no idea the HUGE reach she has served. Which reminds me….

 “To whom much is given, much is required.” Luke 12:48

So while we are not all meant to be Oprah,   I still must ask you, who are you helping, whose life are you touching?  The various ways that we help others to do better as we function in our purpose, in our gift, we really do all work together to make this world a better place.  As we give in service to others some as teachers, some as mothers, some as accountant, some as lawyers and doctors and program directors and social workers and assistants.  So instead of focusing on how much money you make, look at the impact your gift, your role in business and in life can have on others.  Stop and consider who you serve and how you may service their needs more effectively EVERY DAY.

 “We are here to add what we can to, not get what we can from life.” ~ Sir William Osler

 “People do not care how much you know until they know how much you care.” ~ John C. Maxwell

“President means chief servant.” – Ghandi

 “Everybody can be great because anybody can serve. You don’t have to have a college degree to serve. You don’t have to make your subject and verb agree to serve. You only need a heart full of grace. A soul generated by love.” – Martin Luther King, Jr.

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